Why Doing Good is Good for Business

May 31, 2023
Why Doing Good is Good for Business

In today's business landscape, CSR, ESG, social impact, and good corporate citizenry is no longer a nice-to-have, but a must-have. Companies are increasingly recognizing the importance of integrating social, environmental, and ethical policies into their business models. But why is this shift happening? Simply put, doing good is good for business.

The Business Case for CSR

Research has consistently shown that businesses focusing on doing good can lead to significant business benefits. A study by Flammer (2015) found that CSR activities can increase firm value by up to 4.4% in part due to the trust these activities help establish between firms and both their stakeholders and investors. Another study by Servaes and Tamayo (2013) found that firms with both high social and environmental performance had higher value and better financial performance than those that did not. 

A report from McKinsey shows that executives believe environmental, social, and governance programs contribute to both long-term and short-term value, good ESG programs are a proxy for good management, and executives are willing acquire a business with good ESG record at a 10% premium over those with a bad ESG record. BCQ found top performers in specific ESG topics had valuation multiples that were 3% to 19% higher and margins that were up to 12.4 percentage points higher than those of the median performers in those topics.

Moreover, CSR initiatives can enhance a company's public image, increase customer loyalty, and attract and retain top talent. According to a survey by Cone Communications, 87% of consumers said they would purchase a product because a company advocated for an issue they cared about. Furthermore, employees often feel more engaged and motivated when they know their work is contributing to a greater good.

Introducing The Giving Circle

Recognizing the importance and potential of businesses doing good, we created The Giving Circle, a comprehensive platform that empowers businesses to create a meaningful difference by aligning company values with employee engagement, donation matching, and curated connections from our database of great nonprofits.

Unlike other donation matching platforms, The Giving Circle goes beyond monetary donations. We offer a holistic solution that integrates with existing programs to operationalize the difficult and time consuming tasks of creating community impact. The Giving Circle fosters active employee involvement through The Giving Circle platform, enables businesses to amplify their collective impact in local communities with ease, and delivers data and insight for you to tell your impact story.

Why Choose The Giving Circle?

The Giving Circle is more than just a CSR platform; it's a partner in your journey towards meaningful social impact. We offer a comprehensive solution that aligns with your company values, actively engages your employees, and amplifies your collective impact. Our platform provides access to a diverse network of vetted nonprofits, fosters enhanced employee engagement through monthly activities and donation matching, and delivers data-driven insights to guide your community impact initiatives.

Moreover, The Giving Circle saves your company time and resources by streamlining the process of supporting nonprofits, allowing you to focus on your core business operations. Our platform also enhances your company culture, fostering employee satisfaction and a sense of purpose. By choosing The Giving Circle, you're choosing a partner that will help you unlock the potential of your CSR initiatives and create a lasting, positive impact on society.

Join The Giving Circle Today

We invite you to explore The Giving Circle's platform and discover how it can help you unlock the potential of your CSR initiatives. By joining The Giving Circle, you're not just doing good for your business, but also for your community and the world.

Take the next step today. Schedule a demo or contact our team for more information. Together, we can make a difference.

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